Month: April 2024

The benefits of availing of signage services.

Posted on by AMMRG Webmaster

Effective signage is very important for any type of business, even businesses that do not have a permanent brick and mortar location.  Your signage is often the first thing people notice when they walk past your store or office, and it can make enough of an impression on them to draw them in.  This gives your business the opportunity to make the impression you want on potential customers.

Business signage should be used both inside and outside your business to communicate the message you want to convey to your customers and potential customers.  Including your business name, branding, and other vital information on your signage will make an impression on your customers and have a positive impact on your business.

The following are the main benefits that effective signage can have on your business.

Good First Impressions

Your signage is likely to be the introduction of your business to your customers which is why good signage is important.  Your business signage does more than tell them your business name and message, it affects how people perceive your business.  People make assumptions about your business, including the quality of your products and services, based on the quality and visual appearance of your signage.

Impressive business signage can be responsible to attracting up to 50 percent of your customers and can even attract around 10 new walk-in customers per week.

Increase Brand Awareness

Signage is an excellent way to convey your branding by including your name, logo, colors, and imagery in the sign design.  People remember the colors and imagery of the signage they see which will help your branding stick in their minds.  The familiarity with your branding helps your business stand out to customers which makes them more likely to make a purchase from you.

Keeping your branding consistent across all forms of signage leads to a familiarity among your customers that encourages them to build a relationship with your business.  The familiarity and closeness they feel with your brand leads to brand loyalty.

Direct Communication

Your signage directly communicates with your customers and potential customers as everyone who passes by your business will notice your signage.  This gives you an opportunity to communicate more than your business name and branding as the quality and attractiveness of your signage conveys the quality of your business.  The direct communication of your signage will cause customers to make quick decisions about how they will interact with your business.

Competitive Advantage

Standing out from your competition is important for building your customer base and increasing sales and effective signage is a great way to stand out.  Creating effective signage with eye catching designs will draw more people into your business and away from your competitors.

Cost-Effective Advertising

Your business signage should be thought of as part of your overall marketing strategy.  Using your signage as a marketing tool will benefit your business and it is the most cost-effective marketing tool.  Signage is less expensive than other forms of marketing and the same signage can be used for years which ends up costing you pennies a day.

To get the most out of your signage as a marketing tool, make sure your branding, messaging, and visual themes are consistent with your other signage and marketing materials.  The consistency of the portrayal of your brand builds brand awareness and loyalty.

Increase Revenue

Effective signage has been proven to boost sales as it draws more people in and increases impulse purchases.  You can increase sales even more by using complimentary signage that advertises special promotions or specific products and services.  Make sure your business signage, especially your exterior signage, is strategically placed so people can see your signage and easily find your business.

Effective signage can increase your revenue in the following ways:

• Signage increases foot traffic and leads to impulse buys. Impulse buys may account for between 20 and 45 percent of a business’s sales according to the U.S. Small Business Administration.

• Adding one additional sign within your business can increase annual sales revenue up to 4.75 percent.

• In less than a month, new signage can increase weekly sales up to 6 percent.

How can automation provide convenience for homeowners?

Posted on by AMMRG Webmaster

Let’s say you could implement something that could save you time, make your life easier, potentially save you money, and delight you a little bit every day. Would you do it?

Many of us here at AMMRG are fans of home automation for those reasons — if done right, home automation can make your life more convenient and even fun.

In this article, I’m going to take you through five of the most high-impact ways to automate your home. They’re things we use every day, and they’re part of my favorite category of productivity: you set them up once, and they pay you back over and over.

I Can Turn My Lights On By Myself, Thank You Very Much

So why would you want to implement home automation?

Let’s be honest: you aren’t going to save a lot of time eliminating the 2 seconds it takes to turn on and off a light switch when you enter and leave a room.

Home automation is about increasing convenience. You have enough on your plate trying to get everything done in the time you have to do it. The more little things you can eliminate, the less you need to deal with, and the more you can enjoy your downtime.

Home automation can give you peace of mind: no more worrying about whether you turned off (or left on) lights or left the garage door open.

Home automation can give you peace of mind: no more worrying about whether you turned off (or left on) lights or left the garage door open.

If configured correctly, home automation devices like smart thermostats can (over time) save you money by using less energy to heat or cool your home when it’s not needed.

Finally, and I hope you will allow me to be shallow for a moment: smart devices just look nicer than their more traditional counterparts.

All about audiovisual installations.

Posted on by AMMRG Webmaster

Audio visual installations are all around us and make a big difference to several critical industries. But how much do you know about them? Do you know the components, functions, and costs of different installations?

If you’re unsure about answering any of these questions, you’re in the right place. At AMMRG, we know that the world of AV systems can get confusing, which can be especially problematic if you’re considering investing in expensive technology.

That’s why we’re proud to offer our customers a comprehensive overview of AV systems before pulling their wallets out. We believe it leads to better operation and higher-quality displays.

To help you understand the ins and outs of AV installations, we’ve compiled this guide on the components, functions, and costs of different AV technologies.

So, whether you’re an AV whiz or you just about know how to change the source on your television, we’ve got you covered. Let’s go!

What do we mean when we talk about video installations?

Before we get into the specifics, it’s essential that we first discuss what we mean when we mention ‘video installation.’ Video installations refer to the audio-visual technology we use to create video walls, conferences, surveillance, and so much more.

Ultimately, this term refers to any installation that incorporates only video, video, and audio into a display of moving images, formats, and configurations.

We refer to the overall systems by the collective term ‘installation’ that summarizes all the technology at play. For example, a video wall has several systems, such as video wall controllers, processors, and matrixes. As a collective, this is known as a video wall installation.

Audio visual systems refer to the unique technology at play. This term allows us to clear up any confusion and analyze specific technology in greater detail. For example, if we were to discuss a splitter, we wouldn’t refer to this as an installation as this is a specific product.

Audio Visual Installation

What are the main components of audio-visual installations?

So, now we know what we’re referring to when discussing installations, let’s go through some of the main components of audio-visual technology. An expansive list of installations is critical to so many industries. From security and surveillance to entertainment and business, installations are vital to the seamless flow of information, communication, and much more.

Here’s a guide to some of the main components of audio-visual installations:

1.    Conferencing technology

Conferencing technology is the hardware and software that makes virtual and in-person conferencing possible. This ranges from well-known critical conferencing software that many of us have learned during the pandemic to in-person technology such as video walls, interactive whiteboards, and projectors.

Conferencing technology’s general function is to provide users with a real-time and in-person experience no matter the audience’s location. With the power of technology, users can create dynamic and interactive conferences that boost engagement and unite participants.

Conferencing technology, especially the virtual kind, is set to dominate the digital sphere for the foreseeable, as more and more of us take up remote working instead of office working.

2.    Video wall displays

Video wall displays consist of multiple screens that work together to display one or multiple coherent images. These walls typically range from 4×4 to 144×72 in size, making them flexible to their user’s requirements.

There’s a lot at play in video wall operation, with three types of technology processing input and output signals, generating effects, and managing layout. We refer to video wall displays as an installation due to the many different systems at play.

Video walls are most common in the following industries:

  • Entertainment
  • Education
  • Sporting
  • Business
  • Marketing and advertising

3.    Surveillance technology and control rooms

Control rooms are hubs of audio-visual installations due to their need for quick delegation and distribution of information. It’s not uncommon to find a video wall or two in a control room, with many operators favoring the ability to have their eyes everywhere all at once.

The surveillance industry thrives off of installations like video walls. This is because controllers and processors can connect to a remote network and display live footage from cameras. This allows users to view all of their entry and exit ways from a single point, improving their overall security.

4.    Large scale communication

Large-scale communication, such as media sources and tech empires, thrives on audio-visual installations. You’re likely to see a video wall in use when watching the news as media broadcasters utilize the multifunctional nature of displays to distribute high volumes of information from a single source.

This is one of the main benefits of audio-visual installations. As users receive the same information from a single source, this eliminates miscommunication or misinterpretation, negating the need to relay information or use multiple communication channels.

5.    Interactive whiteboards

Interactive whiteboards are everywhere. This installation has allowed users to reach new heights of interactivity, from our classrooms to our businesses. An interactive whiteboard or smartboard’s primary function is to marry the customizable nature of a whiteboard with the ability to interact with projected images.

With the help of a projector and a touch-sensitive screen, interactive whiteboards allow users to do everything they can with a standard whiteboard while using projected web-based content. This means users can interact with hyperlinks and buttons while drawing shapes, highlighting text, and so much more!

Cost of audio-visual installations: from smallest to biggest projects

Let’s get onto the part you’re all waiting for; how much does this all cost? Well, there are a lot of factors that go into deciding the price of audio-visual installations. Here’s a quick guide to the estimated prices:

  1. Conferencing technology: This is probably one of the cheapest solutions, with users only paying around $250 a year for a business virtual conferencing software. However, if you want to create a high production value experience with an integrated solution, you can expect to pay up to $10,000 or more for a telepresence experience.
  2. Interactive whiteboard: An interactive whiteboard can cost you anywhere between $1500 to $15000. This figure varies significantly due to the interactive whiteboard’s size, features, resolution, brand, and accessories. The good thing about this is that users have a lot of choices between economical and high-end options. Installing an interactive whiteboard in your classroom or office will cost around $2500 for the most cost-effective option. This is due to varying setup fees, projector costs, screen size, and resolution.
  3. Video wall display: This price varies because there are many different types of video walls. LCD installations tend to be the most economical, with some going as low as $2,000.However, LED or rear-projected cube walls can go as high as $50,000 or more. This is because of the resolution and size of the display. It’s also important to consider the cost of the technology alongside a video wall which can make a considerable difference to the price. For large-scale communication and surveillance control rooms, it’s hard to put a price tag on this. You can expect to pay tens of thousands to ensure your technology connects and displays footage from a remote network at a high resolution.

That concludes your complete guide to audio-visual installation components, functions, and costs. To learn more about the AV industry or ways to optimize your AV displays, contact Us directly.

Sign Up for Our Newsletter!